Horizon Europe is the EU’s key funding programme for research and innovation.
Read more about the Horizon Europe programme here.
This call aims to contribute to creating a sustainable food labelling framework to empower consumers to make sustainable food choices.
This topic is in line with the European Green Deal priorities and the farm to fork strategy for a fair, healthy and environmentally friendly food system, as well as of the EU's climate ambition for 2030 and 2050. This will contribute to the Food 2030 priorities: nutrition for sustainable healthy diets, climate, biodiversity and environment, circularity and resource efficiency, innovation and empowering communities and thriving businesses.
This topic contributes to creating a sustainable food labelling framework to empower consumers to make sustainable food choices as part of the farm to fork strategy.
Projects results are expected to contribute to all the following expected outcomes:
The sustainability food labelling framework can help consumers in making sustainable food choices. An improved understanding of the drivers of food choices and the role of sustainability can support in using EU and national policy makers and government actions and funds most efficiently and using the best approaches. Information itself may not be enough to change citizens’ perception and actions, it should be addressed “in the right way” (emotional cues…etc.) and consider their current knowledge and information needs. Citizens’ food choices, although frequently characterized as a matter of personal choice, are subjective largely by food environments and there is a need to understand the influence of marketing and media as part of the environment, sometimes creating adverse effects.
Proposals are expected to address the following:
Proposals are encouraged to cooperate with actors such as the European Commission’s Joint Research Centre (JRC). The JRC may provide expertise on how to strengthen the relationship between scientists and European policy makers and to promote research and collaboration on food systems science.
To be eligible for funding, applicants must be established in one of the eligible countries, i.e.:
Unless otherwise provided for in the specific call conditions, legal entities forming a consortium are eligible to participate in actions provided that the consortium includes:
Proposals must implement the 'multi-actor approach' and ensure adequate involvement of citizens and civil society, together with social innovators, planners, social scientists, communication and marketing experts and public authorities to develop new methods and approaches to innovation. This topic should involve the effective contribution of SSH disciplines.
The total indicative budget for the topic is EUR 6.50 million.
The Commission estimates that an EU contribution of around EUR 6.50 million would allow these outcomes to be addressed appropriately.