Funding programme

Creative Europe is the EU’s funding programme for providing support to the culture and audiovisual sectors.

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Call overview

This call aims to to support European Video on Demand (VOD) networks and operators, screening a significant proportion of non-national European works, with the aim to improve their competitiveness and attractiveness.

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Expected results

• Strengthen the cross-border collaboration among European Video On Demand (VOD) platforms through joint/collaborative activities to increase the online audience of European audiovisual content;
• Strengthen attractiveness of eligible European Video On Demand (VOD) platforms for cross-border audiences and online consumption at a larger scale;
• Improve the digital circulation and consumption of European content by boosting its visibility, discoverability and prominence;
• Develop new business models and achieve cross-border economies of scope and scale.

Description of the activities to be funded

Joint/collaborative actions across borders with the aim to improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works as well as to increase the accessibility, visibility, discoverability and prominence of European content for a wider global audience (European and international).

Special attention will be given to applications presenting adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

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Eligibility

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

+ be legal entities (public or private bodies)
+ be established in one of the eligible countries, i.e. Creative Europe Participating Countries:

• EU Member States (including overseas countries and territories (OCTs))
• non-EU countries:  listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries.

+ be established in one of the countries participating in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries; for publicly listed companies, the location of the stock exchange will in principle determine its nationality.

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A Video on Demand (VOD) platform is an on-demand audiovisual media service provided by a media service provider for the viewing of programmes at the moment chosen by the user and at his individual request, on the basis of a catalogue of programmes selected by the media service provider3, with a clear brand identity and on which the applicant(s) have the editorial responsibility. Services offered by broadcasters or internet service providers are eligible.

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Consortium composition

Proposals must be submitted by a group (consortium) of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

• minimum 3 entities (VOD services) from at least 2 different eligible countries
• Or by a VOD platform offering its services in at least 2 different eligible countries (see Eligible participants)

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Duration

Projects should not exceed 36 months (extensions will be possible only exceptionally, for duly justified reasons and through an amendment).